-The most typical question in designing is when we should start it in our company . I always use one practical example – if you try to learn swim – when you start it in practice, in other words in the water. Naturally, the design starts and is in your product or service from the first second. It could be a smart one or not but it is in it, designer Lauri Aaltio answered the very common question about the design. –With design it is the same story as in other business development – start early-fail quickly!