Game Maker's Block - The secrets to delivering the next runaway hit

In every game project, and in every startup, there will be a time when nothing seems to work. The game is not fun, the team is not performing, and you'll inevitably think of quitting. It's important to remember that this happens to everyone and those who stick to the game and never give up are the ones who create hit games like Angry Birds.

New Factory and ManseGames happily welcome Jani Penttinen from Transfluent on New Factory Stage on Monday, June 18. Jani will talk about key things to keep a game project growing strong. Welcome to join the session and conversation!

Games are naturally global products, and developing games directly to multiple languages is the easiest way to boost sales. Transfluent provides tools for marketing as well as in-game localization so that the development team can focus in building the game. Jani will cover two essentials of successful game development - how an efficient global Facebook marketing campaign can help to reach the top sales lists in the App Store, and how you can include localization as part of the built process keeping the game always up-to-date in all target languages.

Jani Penttinen, founder and CEO of Transfluent, the Mindtrek LaunchPad Grand Prize winner, is one of the pioneers of the Finnish game industry. Having worked at Remedy and Housemarque, Jani ended up in the US as one of the lead 3D engineers at Electronic Arts. His code can be found in many of the top selling games of the first decade of 2000's. After EA, Jani has started a game company in China, built a social network with over a million users, raised venture funding and lived in 4 different countries in the past few years.

Jani Penttinen in New Factory 18.6 @15-16:30

Join the session on June 18 starting at 15:00 in New Factory Stage. The program ends with networking time with snacks and drinks, sponsored by Transfluent.

After Jani’s talk and networking, you can continue the day in Mobile Monday at 17:00 in Teerenpeli.

Registration

No registration required in the afternoon session in New Factory.

Mobile Monday - register online by June 18